It Came from H Mart: Potato Flavored Snack

When potato chips are just too much potato, when you want that potato flavor without so much potato content…our Korean friends at Nong Shim rescue us with their Potato Flavored Snack, “fresh” from the snack food aisle at H Mart.

what could possibly go wrong?

Potato Flavored Snack

So many things I love about this product. No trans fat. Potato is the second ingredient, after wheat flour and just before wheat starch.  Given that, the disclaimer “Contains wheat, milk and soy” is unsurprising (milk due to whey powder and soy due to “non-fat soybean” I guess).  I also like the second disclaimer, “manufactured in a facility that processes egg and shrimp.” Also, ingredients are listed in Korean, English, French, Spanish, and Portuguese — but disclaimers are in English only.  Sucks to be egg-intolerant in Brazil or Western Europe!

Especially love the slightly anthropomorphic potato flavored snack guys on the package. Cuteness that must be eaten, and soon, since the expiry date is March 14, 2011 — seems an awfully short shelf life for this kind of product.  And they don’t make it easy: package is impossible to open without using a sharp object; there is a helpful “open here” arrow at the top right but you still need scissors or a knife to open there.

Thank goodness Mrs. Me allows me to have sharp objects. Once you get past the packaging, the Potato Flavored Snacks are like tiny, airy, corrugated french fries and after an intitial crunch practically melt on the tongue.  Not much flavor, potato or otherwise, though I can taste a little onion or garlic.  Maybe they should try transposing the potato and wheat flour percentages. Or maybe I should try normal potato chips. But what fun would that be?

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